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What better topic to kick off our blog section, than a post about the importance of blogging? While many business owners might think blogging is a tedious exercise, it’s important not to lose sight of the benefits. Let’s take a look at a few.

1. Blogging feeds Google’s crawlers with fresh content

Let’s translate this point into digital marketing speak: Blogging can boost your Search Engine Optimisation (SEO). One of the primary things Google and its search engine cousins like Bing and Yahoo! want, is fresh, new content. And they send out their crawlers to search for it. To those of you who don’t know what crawlers are: Also referred to as “spiders” or “bots”, crawlers can be seen as digital tentacles originating from search engines, trawling the web for new, original content to list when people search for it. The more these crawlers know that you’re active by creating relevant content, the stronger the likelihood that your website will be bumped up in the rankings.

2.You are an expert – show it!

You might provide your customer base with a kick-ass product or service, but your customers need reassurance that you are one the best in the business – if not the best. By sharing value-adding information, and product- and industry views on a blog, you will gain credibility as an expert in your field. In addition to this, a blog provides you with an opportunity to connect, engage and build relationships with your audience in a conversational way. And in doing so, you will have a chance to get a better idea of critical business drivers like your market’s sentiment, and needs.

3. Sell, without even trying!

Well, there’s nothing wrong with trying to sell either. But attracting more readers to your website, you increase the odds of selling your product or service, provided your site is easy to navigate and contains enough calls to action to prompt your visitors to click in the right direction.

4. Build awareness of your brand

Through blogging, your audience also gets a sense of your business’s personality and what it stands for. It’s an ideal platform to share your marketing messaging and help your audience build an association with your brand. Which brings us to our last point …

5. Blogging adds content to your social media accounts

A blog adds content your social media accounts with content that adds value to your online community, providing a further opportunity to build awareness of your brand through an integrated, online marketing strategy.

In conclusion: A blog is an ideal way to power your business through content! Contact us to find out how we can help you to do this.

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